In Excel: use =(New-Old)/Old and format the result as a percentage.
Increase of 48 units
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Ships inside the linked template — formula-driven, unlocked, audit-ready.
What this does
Percentage change tells you how much a value rose or fell relative to where it started, which is what makes a €20 move on €100 (20%) and a €20 move on €400 (5%) comparable. Subtracting old from new gives the absolute change; dividing by the old value rebases it to a rate. A positive result is an increase, a negative one a decrease. The same idea underpins a lot of everyday Excel work, so the few minutes spent getting it right here pay back across every sheet you build afterwards. Treat it as a pattern, not a one-off, and it stops being something you look up and starts being something you reach for. Treat “gross profit percentage formula excel” as a small repeatable workflow rather than a one-off click you hope to remember next time. Use a small test block before the live file, so any surprise in the affected formula shows up while it is still harmless. When a formula is involved, keep the inputs labelled beside it, reference cells instead of typing values, and apply number formatting only after the result checks out. That turns a calculation you can defend to a CFO or an auditor into a method you can reuse, explain, and defend when the workbook leaves your screen.
A worked example
A price goes from 120 to 168: =(168-120)/120 = 0.4, formatted as 40% — a 40% increase. If it instead fell to 90, =(90-120)/120 = −25%. The tool above colours increases green and decreases red and also shows the raw unit change, so you see both the rate and the absolute move. Percentage change is the language of every trend: month-on-month revenue, year-on-year growth, price moves, conversion shifts. It turns two raw numbers into a comparable story anyone can read at a glance. A practical tip before you scale it up: build it once on a small block of test data, confirm the number against the tool on this page, and only then point it at your real sheet. That one habit catches almost every mistake while it is still cheap to fix, long before a wrong figure reaches a report or a colleague.
In Google Sheets
If you are in Google Sheets rather than Excel, the good news is that the formula shown here is identical and the workflow barely changes — menus sit across the top instead of in a ribbon, and a few function names differ slightly, but anything you build here moves across with little or no rework. The aim was to get you unstuck fast and leave you a little more capable than a copy-paste would. The answer is at the top, the tool proves it, and the detail above shows why it holds — so the next time a colleague asks, you can answer without reaching for search. Treat “gross profit percentage formula excel” as a small building block rather than a chore. Once the inputs sit in their own cells and the formula reads from them, the same setup answers a dozen related questions with a tweak, and Excel keeps every dependent figure current as the data changes. The tool above is there so you can rehearse and verify before committing anything to a real workbook; the steps and worked example are there so the logic sticks. Get it right once and it stops costing you time — it starts saving it, every time the question comes back around.
Common mistakes
- Dividing by the new value instead of the old — the base must be the starting point.
- Leaving the result as a decimal (0.4) instead of formatting it as 40%.
- Averaging percentage changes across periods instead of compounding them.
- Dividing by zero when the original value is 0, which has no defined percentage change.
Frequently asked questions
Increase vs difference — same thing?
Percentage increase/decrease keeps the sign and uses the old value as base. Percentage difference between two independent figures usually divides by their average instead.
How do I show it with a + or − sign?
Apply a custom number format like +0.0%;−0.0% so increases and decreases are visually signed without extra formulas.
Why is my percentage huge?
Almost always a missing percent format (a value of 0.4 shown as 40 instead of 40%) or dividing by a very small base value.